Developing your Customer Experience Strategy can seem overwhelming at first but as Brendan Hufford from ActiveCampaign writes in the following article, by adopting some basic principles and structure, you can build your customer experience strategy with customer experience automation.
In 1957, Walt Disney mapped out a major business breakthrough: an entire strategy around how customers would experience the Disney brand:
Every single part of the Disney business interacts fluidly with every other part, creating a special experience for customers.
As much as business has changed in the last 64 years (especially at Disney), one thing hasn’t changed: every business is in the customer experience business.
If Disney’s map looks confusing, that’s because it is. Creating a customer experience strategy can seem complicated, but it doesn’t have to be.
By the end of this guide, you’ll have your own map for a winning customer experience strategy.