CX is short for Customer Experience, and it refers to the entirety experiences your prospects and customers have with your business. It includes every interaction that anyone has with your company or brand, regardless of your involvement. Meaning it includes your ads in magazine, billboards, visits to your website, sales materials, direct communications with prospects and customer, even someone driving by your business and looking in the window. It is the umbrella that covers it all, and both UX and UI fall under CX. The best way to think of it is everything and anything that could create, foster, strengthen or destroy an experience or relationship with either a prospect or a customer.
Recently we have had a few clients inquire about increasing the open rate for their email campaigns. On inspecting their content we found that it had 'SPAMMY' words or phrases that the client was unlikely to recognise as a 'SPAMMY'. Unfortunately the content was legitimate and in context of our client's business, but to email spam filters the content could have been perceived as SPAM.
The start of a new year is a great time to reassess your business direction. But too many businesses focus on profits and balance sheets, without thinking about the strategies that will best attract and retain customers. In 2020, your brand’s online marketing presence will be more crucial than ever. With January fast approaching, we’ve put together a simple checklist to ensure your digital marketing strategy achieves its new year’s resolutions.
We’re very excited to announce the rebrand of Epicuest to Onesend! This is without doubt one of the biggest milestones in our company’s journey and while the name Onesend is very new and different, the overall branding and colour scheme remains familiar and aligned to Epicuest.
The Founders of Onesend are very pleased to announce their technology partnership with ActiveCampaign. The foundation between both companies starts at “making the customer a hero” by elevating our customers’ success to solve critical sales and marketing challenges led by the voice of our users.