The Retailer’s untapped goldmine
I am amazed at how resilient, adaptive and innovative many of our Retail Customers have become over these past 12+ months in direct response to the COVID-19 pandemic.
In particular, our retail clients have managed to quickly adapt to the ‘new normal’ by ramping up their eComm presence, introduce contactless payments, contactless pickup, Click & Collect, etc, etc.
With eComm platforms such as Shopify, WooCommerce and clever and innovative technologies such as stockinstore and Pointy surging in popularity, the ‘Bricks & Clicks’ strategy is well and truly here to stay.
However, in an effort to ramp up and embrace these online sales opportunities, many Retailers are overlooking and forgetting something from their bricks & mortar store and are potentially leaving ‘money on the table’.
Think about it for a moment, as a Retailer you’ve worked hard over the years and along the way your POS system has collected a lot of customer sales data such as purchase history by product, SKU, category, size, colour, brand, loyalty points, etc, etc.
Your POS system should be the starting point when it comes to conducting sales & marketing campaigns and automations!
Your POS system is potentially an untapped goldmine when it comes to building your online audience from the available rich customer-centric data!
Brands such as INTERSPORT, Forty Winks, SACHA DRAKE, Paul Carroll, Johnny’s Furniture have tapped into their POS goldmine and are using Onesend IQ + ActiveCampaign for their sales & marketing campaigns and automations.
Onesend IQ is a sophisticated and comprehensive integration tool that connects Retail Express, the #1 POS Software in Australia & New Zealand with ActiveCampaign, the #1 Sales & Marketing Automation Platform, globally.
It combines in-store and online touchpoints that greatly enrich your customer’s experience.
We’re here to help Retailers with your online and in-store sales & marketing campaigns and automations.