Go beyond email
Leverage a complete set of marketing tools (including web, social, email, chat, and text) to meet your customers where they are, and meaningfully engage at every stage of the customer lifecycle.
Use workflows and drip campaigns to save time
Nurture your leads automatically. Send people through automated workflows based on their unique interests—then drive them to take action.
Personalize experiences across channels
Build relevant experiences right into the fabric of your website and landing pages. Use tags to segment people based on their activity and interests, and follow up in another channel—with even more relevant messaging.
Deliver free offers and collect contact information
Capture contact information with high-converting, customizable forms and landing pages. Then, trigger automations that deliver lead magnets and automatically start a nurture sequence.
Reach people where they are
Your audience doesn’t just hang around their inbox. Reach them across channels with text message automation, personalized landing pages, and integrations with Facebook and Twitter.
Find your most engaged leads
Who’s most interested in what you have to say? Lead scoring and engagement tagging makes it easy to find your most qualified leads.
Deliver relevant messaging through each stage of the customer journey
Our CXA platform helps you set up targeted, omni-channel marketing campaigns, and automatically pivot your message based on whether a customer is pre-purchase, mid-purchase, or post-purchase.
Integrate with the marketing tools you already use
You should be able to use any marketing tool you like. That’s why ActiveCampaign integrates with 350+ different apps, including WordPress, Zapier, and Shopify.
The tools you need for modern marketing
We’ll migrate your automations, emails, forms, and contacts to ActiveCampaign for free.
Site & Event Tracking
See what people are doing on your website and follow up automatically.
5-version Split Testing
Test subject lines, from name, images, and email content—up to five versions per campaign.
Change email content based on what you know about each contact.
Choose from hundreds of pre-built automations to create lead nurture sequences, abandoned cart reminders, and more.
Spin up high-converting landing pages quickly, with simple setup and customizable templates.
Send as many emails to your audience as you like.
Strengthen your existing toolset with best-of-breed apps like Shopify, Slack, Twilio, Slack, Typeform, and more.
See what’s working in your marketing—and find opportunities to make it work better.
Targeted Web Experiences
Personalize any web page using data stored in tags, such as past purchases, demographics, interests—or anything else.
See how each contact engages with your marketing materials.
Customize four different types of forms to collect contact information and trigger automations.